The Pediatric HIV/AIDS Cohort Study (PHACS) is a long-term study by the National Institutes of Health

Project Background

The Pediatric HIV/AIDS Cohort Study (PHACS) follows a cohort of children who were born with HIV or born exposed to HIV. Study partners include newborns, young children, adolescents, and young adults all over the country. At least once per year, the children and their parents come to their local study location for annual testing and examination.  These visits usually include a blood draw -- which is never pleasant. One of the major challenges of the study is year-after-year retention of study partners due to various barriers that may prevent a child and parent from being able to keep their appointments.

Project Summary

Booster Shot Media worked with the PHACS Health Communication team to create a video that would help to remind partners how their participation can have national and global impact. The whiteboard video BSM created help study partners visualize why their blood samples are needed and what happens to their samples in the short term and long term. We created a celebrity blood droplet character to tell the story of blood droplet's journey from humble beginnings to global fame